Thursday, October 7, 2010

Shooting for Social Media

Hey everyone. Glad to see you back! The image you see above is of my brother Garrett. He's a producer for Clear Channel radio here in Cincinnati, specifically the AM sports side. As such he tries to have a pretty good social media presence. He has a blog, a couple of twitter accounts, Facebook etc. His problem was that he didn't have a consistent picture across the accounts, and branding is all about that, consistency. So the other day he was over to watch some football and I grabbed him for 5 minutes to do some quick shots for his profiles. Hit the jump for the rest of the shots, as well as a lighting diagram

This is what I did for lighting. I had a single SB900 camera left shooting through a shoot through umbrella on manual 1/8 power. The umbrella was roughly 2 feet from the subject and feathered to the left so that just the edge of the light was hitting his face. On camera right, I had a tri-grip white reflector held by an assistant. The settings on the camera were ISO1600 112mm on my 70-200 2.8 f/5.6 1/80th of a second. Here's a diagram:

Simple enough setup but highly effective. In the diagram you'll notice that the subject is a good distance away from the background. This is important. It's the inverse square law at work here. The further away the subject(and the main light source) the darker the background gets. In this case we wanted totally black, so we moved him as far away as was practical. Here are a few more from the shoot:



I took 12 shots total and these are the keepers. Social media is a huge part of every business now, take advantage of the need that has been created by and for this market. Thanks for stopping by, See you next time!

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